STAPLES/
Brand Retail Campaign
IT’S PRO TIME /
Digital | TV | Radio | Print | In-Store Collateral + Signage /
We repositioned Staples NA from being a company that sells supplies (in a highly competitive, price-point category) to a brand who recognize that a professional mindset is actually the most important supply of all. This value proposition, elevates product offering and salutes customers for being Pro's.
“It's Pro Time.” is a celebration of work ethic that begins with the individual and is a mutual commitment to making the workplace better for everyone. The campaign shows people at work in a wide variety of jobs striving to excel at what they do.
Digital | TV | Radio | Print | In-Store Collateral + Signage /
![](https://freight.cargo.site/t/original/i/59f44d9be73b136e224c0c08824dcec78813f7f27c1c9748fe03b01d65e6b014/10_I.14.1.jpg)
![](https://freight.cargo.site/t/original/i/514949da6e3515aa924e7a6845c9e944141180bcf7bee2da19254eb0b6d13a6e/10_I.7.1.jpg)
![](https://freight.cargo.site/t/original/i/48792aa3e9ff85ff79e35eeac402fc2f2ce1013d5f9880b9dfc1e4c97dfb0b43/10_I.6.2.jpg)
We repositioned Staples NA from being a company that sells supplies (in a highly competitive, price-point category) to a brand who recognize that a professional mindset is actually the most important supply of all. This value proposition, elevates product offering and salutes customers for being Pro's.
“It's Pro Time.” is a celebration of work ethic that begins with the individual and is a mutual commitment to making the workplace better for everyone. The campaign shows people at work in a wide variety of jobs striving to excel at what they do.
60” Anthem
30”
15”
30”
15”