STAPLES/

Brand Retail Campaign




IT’S PRO TIME / 
Digital | TV | Radio | Print | In-Store Collateral + Signage / 






We repositioned Staples NA from being a company that sells supplies (in a highly competitive, price-point category) to a brand who recognize that a professional mindset is actually the most important supply of all. This value proposition, elevates product offering and salutes customers for being Pro's.

“It's Pro Time.” is a celebration of work ethic that begins with the individual and is a mutual commitment to making the workplace better for everyone. The campaign shows people at work in a wide variety of jobs striving to excel at what they do.

15’s





30’ Anthem






60’ Anthem







craigandrewsmith@live.com

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