VASELINE/

Integrated Product
Launch Campaign



VASELINE INTENSIVE RESCUE /
TVC | Digital | Print /




Vaseline’s Intensive Rescue lotion locks in moisture which helps dry skin recover to a healthy state. The brand’s skin centric sandbox requires we use natural skin and bodies of all types to explain skin properties at a cellular scale. Here we used hands and arms to illustrate how how dryness weakens skin’s defenses and how the product works to create a barrier against dryness.

Working with skin had limitless potential to push ourselves for new ways of representing skin across categories, to evolve the brand image for an extensive range of products – like this one.



TVC



Print




Mark
craigandrewsmith@live.com

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