DOASIA.COM/
Posters
BRUTALLY HONEST REVIEWS /
Print | Posters | Out Of Home /
The founder of this website came to us with no money and an idea to create an online review space for Asia’s social destinations; eateries and hangouts. She believed that “unfiltered and unbiased reviews by actual customers, not on the payroll to say nice misleading things was a fresh take”. And we agreed, so we made this series to illustrate scenarios that brought focus to the promise of “brutally honest reviews of Asia’s restaurants, bars and clubs”.
We had fun writing and photographing this project which set the business off to a successful start but since they’re not around anymore, one can only presume Yelp did it better.
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AWARDS
ONE SHOW FINALIST / CANNES LIONS FINALISTS / SPIKES | SILVERS BRONZES
Print | Posters | Out Of Home /
The founder of this website came to us with no money and an idea to create an online review space for Asia’s social destinations; eateries and hangouts. She believed that “unfiltered and unbiased reviews by actual customers, not on the payroll to say nice misleading things was a fresh take”. And we agreed, so we made this series to illustrate scenarios that brought focus to the promise of “brutally honest reviews of Asia’s restaurants, bars and clubs”.
We had fun writing and photographing this project which set the business off to a successful start but since they’re not around anymore, one can only presume Yelp did it better.
-
AWARDS
ONE SHOW FINALIST / CANNES LIONS FINALISTS / SPIKES | SILVERS BRONZES
