FYLM  FRESH/

Product Campaign













FISH, DOG AND CAMEL BREATH / 
Print | Posters /




Stinky breath colloquialisms inspired this series of images to capture the attention of a young audience most concerned about making fresh smelling first impressions? We photographed young people in social environments along with befitting creature’s mouths. Instead of a copy sign-off we used the visual gesture of a hand offering the product.
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AWARD
CANNES LION SILVER

Print | Posters




LISTERINE POCKET PACKS/
New Product Sampling Activation

ASTRAY, DRAIN TRAP, TOILET BOWL AND URINAL / 
Print | Posters | Insitu OOH | PR /




Listerine approached us to create a sampling activation referencing the Fylm Fresh campaign. They wanted to find unexpected ways to grow awareness of a new oral hygiene product line. “Listerine Pocket Packs”, kill germs and bacteria responsible for bad breath. The unusual nature of this non-gargling product required people experience, and literally taste its fresh effects. We installed face decals behind physical objects in bars and clubs where germs and bacteria linger. People’s mouths became drains, urinals – in the mens, toilet bowls in the ladies rooms and ashtrays on counter tops. When people ordered drinks they were handed samples.

The activation created a field day for the local press – at the end of each night every Listerine Pocket Pack had been handed out and the concept of fresh breath from a dispensed film was quickly established.
                                                                         
Posters








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