GUINNESS/
Print
WHAT'S ON YOUR MIND? /
Print | Newspaper | Poster /
To rejuvenate the Guinness brand story in Asia Pacific, we created a modern take on the tacky beer pin-up posters showing pretty young girls seductively draped over large bottles of stout. Targetting young fashionable people while offering the real beer fans a more sophisticated beer poster showing a pint of the black stuff literally represented by tight cropped female body parts (cleavage | navel | bottom | Torso | Back) painstakingly art directed, airbrushed and shot to resemble a pint of Guinness. The format was narrowed to mirror the cylindrical design of a Guinness pint glass.
The visual association with Guinness in this campaign proves the brand's strength in placing an ad with no product/name or logo. I loved working Andy Greenaway, we had a creamy relationship with Diageo and Gaelic Inns who were Singapore’s biggest purveyors of the black stuff.
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AWARDS
D&AD SILVER | WOOD / CANNES LION GOLDS | SILVER / ONE SHOW FINALISTS / CLIO GOLDS / CCA GOLD | SILVER | BRONZE / COMMUNICATION ARTS / ASIA PACIFIC ADVERTISING FESTIVAL SPIKES
Print | Newspaper | Poster /
To rejuvenate the Guinness brand story in Asia Pacific, we created a modern take on the tacky beer pin-up posters showing pretty young girls seductively draped over large bottles of stout. Targetting young fashionable people while offering the real beer fans a more sophisticated beer poster showing a pint of the black stuff literally represented by tight cropped female body parts (cleavage | navel | bottom | Torso | Back) painstakingly art directed, airbrushed and shot to resemble a pint of Guinness. The format was narrowed to mirror the cylindrical design of a Guinness pint glass.
The visual association with Guinness in this campaign proves the brand's strength in placing an ad with no product/name or logo. I loved working Andy Greenaway, we had a creamy relationship with Diageo and Gaelic Inns who were Singapore’s biggest purveyors of the black stuff.
-
AWARDS
D&AD SILVER | WOOD / CANNES LION GOLDS | SILVER / ONE SHOW FINALISTS / CLIO GOLDS / CCA GOLD | SILVER | BRONZE / COMMUNICATION ARTS / ASIA PACIFIC ADVERTISING FESTIVAL SPIKES
Print | Poster
![](https://freight.cargo.site/t/original/i/a8fe2c502a37fe5307a0c916d8fcce848168d8fad511a36aba4ffced3b6b4b3c/1_poster_naval.jpg)
![](https://freight.cargo.site/t/original/i/c4012a2cdee6d7729edf1e764b7a62284009502dc77f31777ffd30e32f2efab8/2_poster_bottom.jpg)
![](https://freight.cargo.site/t/original/i/c9eac4df6e5a3b516365634b0f4aa113478452552006a906b753c574d17d18c8/3_poster_boobs.jpg)
![](https://freight.cargo.site/t/original/i/127f322ce0e7b23fb6cb2562aac7c32938b9a0bfd23e525dc0029f756cf48ffe/4_poster_torso.jpg)
![](https://freight.cargo.site/t/original/i/63f63aaffd138c988aa2e2146692bd350e613bb2340d82c53f568d110279c402/5_poster_back.jpg)