IBM WATSON EXPERIENCE CENTER/

Permanent Installation + Product Dramatization




THE IBM WATSON EXPERIENCE CENTER /
Experiential | Digital | Content Development | Exhibition Design /




We digested and translated the complex concept of IBM’s Watson and its partnership role with industry to design an immersive story where visitors to the IBM Watson Experience Center in Cooper Square, NYC, can take a guided tour across the 10,000 SqFt installation space. We conceptualized, designed and executed mountains of assets; multi-screen interactive environments, user interfaces, filmed live-action portraits, immersive room-sized animation films and a generative data-visual art installation created with artist David Wicks in the main lobby of the building.


The Case Study

Stills From The Experience










craigandrewsmith@live.com

+1 503 460 7276

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