KATY PERRY DARK HORSE/

Song Release +
Distribution Package


DARK HORSE SONG /
Digital Activation | Social | Music Video | Lyric Video | App | Poster /





I joined Mirada Studios to to collide our respective worlds and disciplines on special projects to ideate, develop and produce content – in this instance, a music video for Katy’s “Dark Horse” song plus a special rollout package to drive distribution and music downloads. A custom mobile App called &AndCam allowed Katy Perry’s fans to step into her world before the video launched. And a carefully planned social activation leveraged photo-sharing channels to generate a frenzy that made “Dark Horse” the most watched video in the world for 2104 with two billion views.


Teaser Poster

The Case Study

The Music Video







craigandrewsmith@live.com

+1 503 460 7276

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