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DEAD END /
Out of home /




Our brief was to create a run activation in the heart of Singapore’s East Coast Park – while exploring the territory we noticed that a key section of a popular running trail was undergoing construction, ending abruptly with a huge green hoarding.

We decided to entertain disgruntled runners with an illusion that suggests “a way through”. We posted a 28-sheet sized poster over it, to inspire runners to keep running no matter what.
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AWARD
CLIO GOLD | SHORTLIST / SPIKES SILVER / COMMUNICATION ARTS / CCA SILVER / LIAA FINALIST 


Out Of Home


  



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