NIKE  RUNNING/

Special Out Of Home









SPEED /
Installation | Poster | Digital /




To launch Nike’s new range of running shoes designed for speed, we bought every poster site stretching the entire length of a busy underpass on Orchard road, Singapore. The light box frames were rebuilt with punctured bent metal on either side to create entry and exit holes.a We placed motion blur wall decals and attached a 3D shoe model extruding from the far end making the shoe go like a bullet. (The shoe models were so impressive that Sneaker Heads stole the shoes faster than we could make them.)
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AWARD
D&AD WOOD PENCIL / CANNES LION FINALIST / COMMUNICATION ARTS / LIAA FINALIST


Out Of Home







craigandrewsmith@live.com

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