Augmented Reality
Fashion Experience

Experiential | Installation | Augmented Reality /

To celebrate the launch of their new flagship, in Columbus Circle, we created a NYC street themed AR experience that merges tech and tradition to reinvent the classic fashion story.

We experimented with new ways to use print-quality fashion photography using color, texture and infographics from the garments to showcase the latest menswear at point of purchase. Physical scenes combined with augmented fashion photography, bring NYC style and culture into the store. Each AR model, wears the latest Nordstrom fashion, dressed to play a leading role in one of three surreal New York moments. Tablets provided for customers open a window into a new high fidelity dimension.

The Case Study

Stills From The Experience