NY TOURISM/
Global Brand Campaign
THIS IS NYC /
Brand Campaign | Out Of Home | Poster | Digital | TV | Event | Social | Print /
In New York City you can experience more of everything than any other city in the world – A series of genre specific posters by different artists brought the idea to life while digital focused upon helping the visitor navigate the city in a simple intuitive way via nycVisit.com.
The campaign was launched in a Times Square takeover by mayor Bloomberg kicking off with a film directed and produced by “Motion Theory” aimed at drawing families to the city. Its narrative showed how even a cab ride from the airport to the hotel can be filled with so much more. Inspiration was drawn from the yellow submarine but since NYC&Co couldn’t secure the Beatles track we turned to Ella Fitzgerald and her NY inspired “Take the A train” song.
Brand Campaign | Out Of Home | Poster | Digital | TV | Event | Social | Print /
In New York City you can experience more of everything than any other city in the world – A series of genre specific posters by different artists brought the idea to life while digital focused upon helping the visitor navigate the city in a simple intuitive way via nycVisit.com.
The campaign was launched in a Times Square takeover by mayor Bloomberg kicking off with a film directed and produced by “Motion Theory” aimed at drawing families to the city. Its narrative showed how even a cab ride from the airport to the hotel can be filled with so much more. Inspiration was drawn from the yellow submarine but since NYC&Co couldn’t secure the Beatles track we turned to Ella Fitzgerald and her NY inspired “Take the A train” song.
TVC
Print / Posters / OOH
Illustration credits from top left:
MIKE PERRY
MARK GRAHAM
ANDREW RAE
YUKO KONDO
ANTHONY BURRILL