NY TOURISM/
Global Brand Campaign
THIS IS NYC /
Brand Campaign | Out Of Home | Poster | Digital | TV | Event | Social | Print /
In New York City you can experience more of everything than any other city in the world – A series of genre specific posters by different artists brought the idea to life while digital focused upon helping the visitor navigate the city in a simple intuitive way via nycVisit.com.
The campaign was launched in a Times Square takeover by mayor Bloomberg kicking off with a film directed and produced by “Motion Theory” aimed at drawing families to the city. Its narrative showed how even a cab ride from the airport to the hotel can be filled with so much more. Inspiration was drawn from the yellow submarine but since NYC&Co couldn’t secure the Beatles track we turned to Ella Fitzgerald and her NY inspired “Take the A train” song.
Brand Campaign | Out Of Home | Poster | Digital | TV | Event | Social | Print /
In New York City you can experience more of everything than any other city in the world – A series of genre specific posters by different artists brought the idea to life while digital focused upon helping the visitor navigate the city in a simple intuitive way via nycVisit.com.
The campaign was launched in a Times Square takeover by mayor Bloomberg kicking off with a film directed and produced by “Motion Theory” aimed at drawing families to the city. Its narrative showed how even a cab ride from the airport to the hotel can be filled with so much more. Inspiration was drawn from the yellow submarine but since NYC&Co couldn’t secure the Beatles track we turned to Ella Fitzgerald and her NY inspired “Take the A train” song.
TVC
Print / Posters / OOH
![](https://freight.cargo.site/t/original/i/fc37d5804fa04fab8ccaa3746a376c1fc7cc0c8cc2cf7840f7f7da58db701aad/Final-Manifesto10.9.png)
![](https://freight.cargo.site/t/original/i/37a23e07a38aae3cb9f591c0030d4567a65eb79afae4d77a3b7a3736883f1bd7/NYC_entertainment_POSTER.png)
![](https://freight.cargo.site/t/original/i/1482d5c84f1af760eb57ad9b22e07e6954ff3e888978425fbe260c25199d50be/01_NYC_FINAL.png)
![](https://freight.cargo.site/t/original/i/ccdce0858be219812a8ddcd8171861c97c154f56c0a21177b854eaae8702a141/NYC_food_POSTER.png)
![](https://freight.cargo.site/t/original/i/1e807d33105c1426fcd59e9a2211e69cdba847637d0377c0279bef753574ee88/NYC_general1_POSTER.png)
Illustration credits from top left:
MIKE PERRY
MARK GRAHAM
ANDREW RAE
YUKO KONDO
ANTHONY BURRILL