Product Launch Collaboration 

Digital | TV | Mobile | Social /

In their first co-branded effort, Samsung, Verizon partner up with comedian Hasan Minhaj to launch the FOMO killer application of Samsung Galaxy Z Fold3, with its suite of features powered by Verizon 5G Ultra-Wideband.
A combo that means no more fear of missing out [NOMO FOMO] on next-level streaming, gaming and sharing experiences on the go. The new campaign is the first co-branded effort between Samsung and Verizon. Hasan Minhaj was a great fit to bring this complex story to the world.

It took us 6 weeks from brief to final delivery, no small task given the scale and complexity that a partnership of this kind brings. It was made possible by an incredible team who each brought their best and made it with a smile and we had fun in the face of adversity.

It was shot in NY, with
gifted youth director: Jake Szymanski,
director of photography: Martin Ahlgren,
Final Cut’s Editor: Crispin Struthers,
CG/finishing: MPC,
music: JSM Music.