THE ECONOMIST/

Brand Poster



BRAIN /
Poster | Print /




It makes you more informed, and the mind smile. We received a welcome tiny budget to make a media-like impression each month. Limited spend required innovative tactics to cut through and generate buzz. We made so much work for this client, the Brain execution is my favorite from the ten+ years I worked on the brand while in Asia Pacific. 

Neil French was Ogilvy’s global CCO, scoffed at the Brain for being unoriginal and familiar territory. But we believed in its purity – we stood our ground and forged this iconic image. The pressure to deliver something impressive was intense, all being said his comment challenged us to own it and we came through. Still proud as punch to have it in my book and thankful to the talented people who worked their asses off to make it happen.
-
AWARDS
D&AD SILVER PENCIL | NOMINATION | FINALIST / CANNES LION BRONZES | SHORTLISTS / ONE SHOW GOLD | FINALISTS / CLIO SILVER | SHORTLIST / CCA / COMMUNICATION ARTS / SPIKES BRONZE



Poster
Outdoor Bus Shelter





craigandrewsmith@live.com

+1 503 460 7276

Instagram

LinkedIn

︎

WorkingNotworking