Brand Launch Campaign

Character Development | Digital | Print | OOH /

UiPath is the world leader in Robotic Process Automation (RPA). They’re on a mission to unleash human potential by freeing us from the technologies intended to make our lives better. Workplaces are less efficient because of dull, repetitive tasks that any robot could do. Or, UiPath software that automates and frees people up to get on with the stuff only humans can do.

Each robot’s design reflects the traits of RPA software. We wanted to create relatable characters to make the offering less robot-like to help bridge the human tech RPA divide.


OOH Digital

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