Product Launch Campaign

Digital | TV | Print

To get skincare into the minds of men we dramatized skin as a superior material by juxtaposing it with materials commonly perceived to be more rugged.

Working against the Vaseline brand values of, keeping skin amazing, we compared male skin types to the toughest performing materials on the planet to demonstrate skin’s superior properties. With this new perspective we saw a shift in men’s thinking, ‘to keep skin performing at it’s best, I need to take care of it’ and we showed them a range of products designed to to do just that. The Vaseline Men campaign increased product awareness by 130% in it’s first three weeks.

Digital | TV