VASELINE/

Global Brand Campaign




KEEPING SKIN AMAZING /
TVC | Digital | Print | Poster | Out Of Home | Packaging | Style Guide | Documentary /




Prior to this repositioning, consumers connected with Vaseline as the generic name for petroleum jelly, unaware of its extensive skincare range. With a heritage of over 130 years it was appropriate that Vaseline be known as “the skin care experts”. In a category flooded with beauty images we set guidelines to challenge the status quo. We used all skin types, bodies and their parts to demonstrate vaseline’s expertise against basic skin truths, highlighting its remarkable qualities and prompting the desire to care for it. Healthy skin was portrayed naturally and absent of special effects or make-up to build integrity behind the message as we set the stage for a product family roll out.
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AWARDS
GLOBAL EFFIE GOLD / D&AD SILVER PENCIL | NOMINATION | FINALIST / CANNES LIONS BRONZE | SHORTLIST / BRITISH ARROWS BRONZE / ONE SHOW GOLD | FINALISTS / CLIO GOLD | ANDY’S BRONZE / KELLY’S | FINALIST / COMMUNICATION ARTS / AICP WINNERS / MOMA’S 2007 AD FILM ARCHIVE



TV



Print
Newspaper Wrap


OOH



Digital


Digital Content / Documentary




Mark
craigandrewsmith@live.com

+1 503 460 7276

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